• Three Mistakes that Great Coaches Never Make

    I’ll be honest, I’m not sure that I always wanted to be a coach. I definitely knew that I’d be a business owner, my childhood gave me that dream. But being a coach of any kind, I wasn’t so sure.

    For the longest I didn’t even know what coaching was. I had never invested in one and wasn’t sure how I would use one, if I did. It wasn’t until I transitioned into the online business, really started positioning myself on social media platforms, reading, and learning about other people’s business journey that I truly began understanding the significance of coaching and how it could benefit my life on both fronts.

    Over time, I worked with a couple business coaches and started coaching women in my expertise and I learned how truly transformational coaching really was. I couldn’t believe that I had slept on this phenomenon for so long.

    Through all of my personal and professional development studies, I noticed trends that couldn’t be ignored when it came to developing a successful position as a professional coach. Obviously this was interesting to me and should be interesting to you if you are wanting to tap into the coaching space successfully. In my quest to become a highly sought after coach, the first thing that I always focus on is identifying ways that I can become better at it.

    And I’m going to assume that if you’re here reading this, you too, want to identify the ways that you can become better at being a phenomenal coach.

     

    Well, never fear because I’m going to share with you the top three mistakes that you DON’T want to make IF your goal is to be a GREAT coach in your industry.

    Before I share them however, I want you to know that not making these mistakes are intentional because the truth of it is, it’s very easy to make these mistakes if you’re not careful. So, I want you to know that my first request as your “unofficial coach” is that you be intentional about not making these mistakes a part of your business’ journey and professional growth.

     

    Okay? Do we have an agreement?

    Great :)

    Now, here are the three mistakes that great coaches never make:

     

    1. Great coaches never make the mistake of allowing the reality of their fears and setbacks to actually hold them back. Here’s what I mean: Fear is real, my friend, and so are setbacks. The worst thing you can do is allow people to make you feel that the fears you personally have and the setbacks you personally experience aren’t real and that they don’t have actual impact on your state of mind- Recognize that and own that. However, once you’ve done that, know that there’s a shift that catapults you into another frame of mind that says, “regardless of the fears I have and the setbacks I’ve experienced, I’m going to use it as motivation to pursue my dream”... and you have to walk in that mindset every single day.

    2. Great coaches never make the mistake of working without a plan. Remember this- dreamers have ideas, doers have plans. Your job is to devise a plan executed through feasible action steps. Great coaches know where they’re going and they know how they’re going to get there. They may know “when or how” in terms of time, but they do know the plan and steps it will take to get them to their objective. Determine whether you are a dreamer or a doer.

    3. Great coaches never make the mistake of moving too fast too soon. Off the heels of the previous mistake, I know how exciting it can be to have a plan and see where you want to go. To actually know that what you have identified as next steps can actually take you somewhere fast. But I want to caution you against moving quickly while building your coaching business, trying to make things happen quickly, can be a recipe for disaster. The beauty and the beast of growing a business is the opportunity you have to “simmer” the periodic successes of your business. To embrace the element of time and to know that timing in business is everything. In due time, your greatness, both personally and professionally, will rise to the occasion. In the meantime, keep learning and growing into the CEO you want to be.


    And these, my friend, are the 3 top mistakes that great coaches never make if they want to become highly sought after in the space of business.

    In response, let me know what you think about these tips. Do they resonate with you? Have you made any of these mistakes in the past? Let me know in the comments below.

    Always believing in YOUR success,

    Dr. Makeba

     


  • Are Digital Products for You?

    I remember when I first heard about a digital product, it was at a time where online business models were just becoming a thing and the creator I learned about them from had built a million dollar empire in 7 years completely from digital products.

    What also caught my eye was that she wasn’t anybody with a big name, there wasn’t any “pomp & circumstance'' attached to her, nor was there any pretense about her. She was a country girl from Montgomery, AL who literally built her business from scratch…literally giving access to her knowledge (aka- intellectual property). 

    It didn’t take much to convince me, I just needed to know how to make it happen in my world, and therein was the challenge. It took me close to 7 years to 1) get serious about learning; and 2) figure out how I was going incorporate digital products into my then existing business model.

    Digital products are becoming more preferred by consumers because they are more inclined to purchase “value in the form of convenience”, and nothing is more convenient than the ability to download and utilize a product immediately…especially within the technological space we occupy.

    Now, what is a digital product? A digital product is a product that can be downloaded or delivered digitally upon purchase or request. It can be a free or paid product and usually only requires a one time creation to be sold passively over and over again. This is super beneficial for your business as your business should be 80-90% passive and 10-20% active income.

     

    TYPES OF DIGITAL PRODUCTS.

    There are several types of digital products. The key is to add the types of products that make sense for your business model. There are, however, products that have been deemed more profitable than others.

     

    • Online Courses

    • eBooks

    • Music Files

    • Web Design Templates

    • DIY Tutorials

    • Recipes

    • Workouts

    • Printables

    • Templates 

    • Graphics

     

    As you can see, there are so many options and this list isn’t even exhaustive.

     

    It’s almost a no-brainer to incorporate digital products, but if you still have some reservations, let me give you 3 reasons why digital products are absolutely for you.

    Reason #1: Having a digital product allows for true time freedom within your business. A digital product business model produces income passively, which means it requires almost zero long-term active energy from you. Outside of making updates when the time comes and pointing traffic to your product’s sales page when you need sales, you literally make money in your sleep, or on a Carnival cruise ship, or while vacationing in the Swiss Alps with a digital product (or series of digital products) in place.

     

    Reason #2: Having a digital product puts you in a position to sell more products and create a healthy profit margin since there is an incredibly small amount of overhead needed to produce and maintain it. Depending on what you’re selling, all you need is a computer and a selling platform to create and sell your digital product. You can sell your product and keep 80% of the revenue as profit. That’s a margin that anyone can love!

     

    Reason #3: Having a digital product never runs out of inventory. Meaning, the 1st sale is delivered and the 10,000th sale is delivered. Customers always receive their purchase and you don’t ever have to worry about the issues that come with physical and tangible product sales and shipping.

    You can choose to base your entire business model on digital products or you can make digital products an element of your business’ overall model.

    As for me, here I am some 7 years later with a business model that is 95% digital products, well on my way to making it 100% because I am in the process of creating a lifestyle that absolutely will NOT support anything else! I mean, there’s just something about being on a beach in the Caribbean and making money. I am 100% all about total time freedom.

    So, now that you know about the phenom called “digital products”, will you be adding them to your business model? Let me know in the comments below.

     

    Always believing in YOUR business success!

     

    Dr. Makeba

     


  • Three Ways To Increase the Connection with your Audience

    It’s no surprise that as a creative business owner, your number one objective is to attract customers so they can experience your greatness and you can do what you do best.

     

    In the online space however, there isn’t the luxury of in-person relationship-building like the typical brick and mortar business has the benefit of, you instead, have to be able to successfully communicate and connect with your audience from a distance using words and psychological savvy.

     

    I can’t tell you how many times, even in my own business, it has taken to get this down to a science, (and if I’m honest, I still haven’t). I mean after spending loads of time on identifying the best strategy, or trying the latest marketing tactic, or even “video-ing” myself to death, honing on the perfect, most effective communication strategy is few and far between.

     

    But…

     

    I can share with you a few tips that will no doubt increase the effect your current communication efforts will have on how you connect with your target audience.

     

    Are you ready to dive in? Cool, let’s go.

     

    The FIRST way to improve how you communicate with your audience is to ease up on the number of times you use the “I” word (And yes, I is a whole word).

    Here’s what I mean by this- it’s just assumed that your content given to your audience is actually for your audience, meaning they are supposed to get the greatest benefit out of it. So, if this is the case, you can’t always be talking to them, making yourself the center of attention. It really doesn’t resonate at the end of the day. At some point they are going to want to see how any of what you’re saying benefits them and psychologically, using the word I, won’t attract them, it will repel them.

     

    The SECOND way to improve how you communicate with your audience is to actually identify who the core of your audience is. It goes without saying that in order for you to have an impactful message you need to make sure you have a targeted niche audience who can appreciate the message that you represent. Equally important is realizing that your message will go even farther when you resolve yourself to 1) fully identifying and embracing the type of customer who would best benefit from what you have to offer; 2) realizing that that one person (or customer) is the only person you’re writing content for; and then 3) using language that reflects how that customer speaks and understands, so there is no denying that the message you’re sending is for them.

     

    The THIRD way to improve how you communicate with your audience is by determining what value looks like to them and then continually offering it. As a coach, digital business owner , or content creator, you may find yourself leaning into your own interpretation of what value looks like. While this holds a lot of weight in the big scheme of things, it holds zero weight with your audience. What is valuable to you is not necessarily valuable to the people you are speaking to. A remedy to this is to make sure that you are paying close attention to what is and isn’t being said by your audience. Once you’re clear on what they’re lacking, you can then reframe that into value added content that connects.

     

    The FOURTH way to improve how you communicate with your audience is to use your authentic voice as your center. Simply put, your audience will connect and resonate with your voice, not someone else’s. It’s okay to get inspiration from someone you admire, but integrity forces you to make it your own, through authentic execution.This is probably one of the most important elements of the connection and relationship-building process, but because of the saturation of the social media space and the influence that exists, it’s also one of the most overlooked, in my opinion. Find your voice and make it your center- your audience will magnetically appear.

     

    The FIFTH and final way to improve how you communicate with your audience is to make it a continual practice to build a genuine and meaningful relationship with your audience. Nothing happens without a relationship. Here are three ways that you can build a great relationship with your audience: 1) Ask for their feedback when you post content or make a sale; 2) Build trust by being transparent with experiences that highlight relativity- this allows your audience to see themselves in you, which allows for a stronger connection; and 3) leverage your email list. This is your warm market and the ones who will probably embrace a relationship quicker. Sales come through your email list, so it only makes sense to start there first.

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    There you have it! My top 5 ways that can increase communicative connectivity with your audience. Do me a favor and drop me a comment to let me know if this was helpful for you. 

    Always believing in YOUR success,

    Dr. Makeba

     



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